We Haven't Forgotten the Boys
I get asked this a lot.
"What do you have for boys?"
And I understand why. Fairies. Soft colours. A world called Twinkleblossom Wood. On the surface it reads as a girls' brand and I want to look you in the eye and tell you clearly - it is not.
My boys watch our videos. They listen to the songs. They read the books. Do they have a Tilly clipped to their school bag? Honestly, not at this age - they are at primary school and they have opinions about what is and isn't COOL, and I respect that completely. But do they have one tucked into their bed at night? Yes. They do. And they have never once thought twice about it.
My boys are actually asking me for Candy Sparkles right now. She just arrived and I am guarding every single one of them for our customers (back off lads!) but the fact that they want her tells you everything you need to know.
Because here is the thing nobody says loudly enough.
Boys need this just as much.
I look at my boys and I think about the men they are going to be. And I know in my bones that a boy who learns early that his feelings are real and worth something - that boy is going to be okay. Not perfect. Not sorted. Just okay in the way that matters.
That's all I want for them. That's all any of us want.
They need this just as much. They just sometimes need it handed to them a little differently.
Our boy fairies are Billy, Kaleb and Theo. They live in Twinkleblossom Wood alongside everyone else and they are absolutely, completely, wonderfully themselves.
Billy collects things. Stones, cards, small treasures that other people walk past. He knows the value of something ordinary. Kaleb builds. His brain works differently and he loves it. He has gadgets and ideas and a way of seeing the world that nobody else has. Theo explores. He doesn't always know where he's going and that is exactly the point.
They are messy and imperfect and full of life. Just like the girls. Just like real kids (and us too!)
Their plushies are coming. They are part of every adventure. They are not an afterthought and they never were.
I'm a mum of boys and girls. I'm learning right alongside all of you. Some days I get it right and some days I absolutely do not, and I think that honesty is part of why this brand exists.
We built Twinkleblossom Wood for every child who needs to feel safe, seen, and enough. That was always the promise. A child who feels things deeply regardless of whether the world expects them to or not.
If you have a boy who feels things loudly and doesn't know what to do with that - this is for him.
If you have a boy who is quiet and watching everything and holding it all very carefully inside - this is for him too.
The fairies see him. We see him.
And we are not going anywhere.
This one is theirs.
My boys sing this one in the car. Loudly. Badly. Perfectly.
Watch Just Be Me — a Little Lightkeepers song for every kid who just needs to show up →
Billy, Kaleb and Theo are Little Lightkeepers, part of the world of Twinkleblossom Wood. Their plushies are in development and coming soon. Watch this space.